David Beckham Lovers

PUBLISHED: 08:51 EST, 17 December 2013 | UPDATED: 08:51 EST, 17 December 2013

Neymar is used to laying down the law in La Liga - and now the Barcelona star is set to become the new face of Police.

It's nothing to do with the boys in blue, however, rather the Brazilian ace has been signed up by the Italian eyewear brand and will be their ambassador for 2014.

Neymar is following in the footsteps - or lenses - of David Beckham, as well as Hollywood actors Bruce Willis, George Clooney, and Antonio Banderas.

'It's a pleasure and an honour for me to be the new global ambassador for Police,' said the 21-year-old.

'I like very much their style and the glasses are the types that I use. The photoshoot was very nice and I hope we have success with a family-run business.'

Ennio De Rigo, President of the eyewear company De Rigo Vision Spa that own Police, added: 'We are very proud about this new and exciting collaboration with Neymar Jr.

'As a young, passionate and talented star in his field, he embodies the Police DNA like no other with his maverick style'.