David Beckham signs up as the face of Jaguar
DAVID Beckham has been signed up by Jaguar Land Rover's to promote its cars in China.
The former England captain will feature in TV and newspaper adverts campaigns in what is the luxury car-maker's most significant international markets.
And his first job will as the face of the new Jaguar F-TYPE Coupé.
The 38-year-old said: "I've always been an admirer of Jaguar, - from the styling and design to the feel and roar of the engine, every element feels uniquely British.
"I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-TYPE Coupé, a car that epitomises British craftsmanship.
"It's an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar's exciting future in China."
Bob Grace, JLR's China managing director, said: "David Beckham is a Briton whose achievements mean he has global popularity and he is someone who embodies contemporary British style and sophistication.
"He is a truly modern, British individual with a genuine passion for design, innovation, performance and driving."
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